VITA Marketing Alliances
Various technologies emerge from the VITA Standards Organization (VSO) that requires marketing activities to evangelize the technology and grow supporting ecosystems. The VITA members have formed several alliances that are focused on specific technologies. The current alliances are:
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| FMC Marketing Alliance | VXS Marketing Alliance | VPX Marketing Alliance |
| Chair: Malachy Devlin |
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Chair: Valerie Andrew |
These marketing alliances are responsible for the marketing programs for each of their technologies.
Participation in an alliance is by company. A member must be a commercial enterprise that is a user, manufacturer, seller, or supplier of related technology.
To become a member of an alliance, the interested company should formally register with the chair of the alliance.
Members make a formal commitment to support the market activity and put forth extra effort to achieve success.